Pricing Strategies
Pricing Strategies
Before launching to establish a price for a specific product or service, it is necessary to carry out an analysis of those elements that must be taken into account when setting it. Specifically, both variable costs, linked to production, and fixed costs must take into account. The reason is that a company is for profit. Therefore, to remain in the market, it is necessary that the income obtained from sales, in which price is an essential part. Exceed the total costs of the company attributable to the product or service in question.
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